The concept of SEO has grown a great deal, and so has the understanding of the concept. SEO no longer just serves the purpose of increasing traffic on your website or gaining ROI. With time comes change, and SEO has evolved in a way, affecting service firms like ours in the A/E industry. There are a few things you are probably doing, based on faulty assumptions or myths. We chose seven myths that we debunked, from the A/E industry based on experience and expert knowledge.
Myth 1 – SEO is not linked to social media
SEO has a connection with other platforms and entities. For example, SEO is influenced by social activity as it helps with Search Engine Discovery and indexation; and Content Distribution which leads to likes and shares. Successful social activity on an obvious note increases visibility and engagement on your page. That is one of the reasons why SEO has to be designed on a well-thought marketing strategy and has to be based on some valuable content, thereby giving SEO to answer all the questions at the base of your foundation.
Myth 2 – SEO is not connected to the staff
The success of the firm cannot lie in the hands of an SEO agency. Better so, content built by the staff, by market experts, subject matter experts can be worked on and optimised. Creating content is the effort that has to be put in by the staff of the firm, especially in determining the terms beneficial to the firm, dictating what they require to be optimised and so on. The more effort the staff put in, in creating directional content, the more the SEO agency can channel towards creating optimised content.
Myth3 – SEO is not the only goal
SEO can change how many people have viewed your company’s website, have the link to your website, or noticed your site link at the top of the search engine results. However, it definitely cannot guarantee you that every person visiting your site is going to prove to be a potential client. The potential clients have to find what they initially expected, after clicking on the link to your site. Most firms which call us to inform that their website is in the top of the search engine results assume that their work is done.
Myth 4 – Cram the page with keywords
Google’s update Panda, struck down the trick of using a few hundred words per page, crammed with keywords to boost traffic. Keywords can still be used in the URL, which can be kept similar to the headings of the page or in the title tag, by placing the keyword at the beginning of the title tag and also in the headers and sub-headers, where the keywords make it convenient for the user to understand what they can expect from the particular sections.
Myth 5 – Using images will not help SEO
Using images and videos helps SEO in improving the experience of the user, apparently providing necessary aesthetic distractions, which easily represent what the big chunk of text wanted to explain to the user. Saving the time of the user and providing them with visual relief increases the chances of them turning into clients from potential clients. Firms in the A/E industry can further illustrate their graphic plans, their established architectural accomplishments and successful ventures to improve the user experience.
Myth 6 – SEO is a bag of tricks
SEO does not aim only at making your website the most visited link but aims at improving the experience of users by providing them with more relatable content. The marketing managers refer to SEO as ‘tricks’ like keywords usage. However, SEO has so much to more to do than just these mere ‘tricks’. It aims at creating content which can be used by reverse engineers; visibility of your content helping both, the users in search of it and the search engines who want to host it; even by improving site speed by optimisation and so on.
Myth 7 – SEO is a one time task
After your SEO agency is done with SEOing your website, don’t assume that you are done with elevating your visibility. Every time a firm calls us and tells us that they ‘finished’ with optimising their website, they definitely don’t know how SEO works. With changing times, naturally even the keywords change. Such that, the search engine results will look for fresher and updated content. Therefore, with changing times, a firm has to update what they can offer to their clients. Especially for service businesses like ours from the A/E industry, changes are a daily thing.
These are seven myths, busted to improve your experience with SEO.